Many watch lovers couldn’t understand why Breitling has changed its logo and they consider that the new logo without the wings is not Breitling any more. Regardless of rightness or wrongness, today let us review the evolution procedure of the Breitling’s logo.
Although Breitling was founded in 1884, however, there wasn’t a logo of this brand for nearly half a century’s time. Only the printed “Breitling” was existed on the product samples. In the early of 1930s, the symbol of Montbrillant had ever appeared on the product book and rarely pocket watches. In 1930 to 1932, the luxury knockoff wristwatches became the main products of Breitling and the sliding cursive word of Breitling had been the common trademark of the brand.
In early 1950s, the sliding cursive “Breitling” was optimized to be a single “B” and Breitling set it on the top of “Breitling”, forming the formal trademark of the brand. See the watch Breitling fake watch with black dial, you will know it better.
The Navitimer was created in 1952 and some of the models had been engraved with the AOPA with the wings. This was the first time that the wings appeared on Breitling’s logo. In the middle of 1980s, Breitling adopted the logo with a anchor with wings and word of “Breitling” and soon 1884 was added to the logo. See the picture of Breitling Chronomat copy with brown leather strap.
However, the models released later adopted the logo of 1950s and Superocean used the old logo of Breitling too. Throughout the evolution history of Breitling’s logo, you will find that Breitling’s logs had always been mixed-used. The new logo has been created on base of the logo of 1950s, which could retain the brand’s history and achievement perfectly.